Bain of Just B: A Milestone for LGBTQ+ Representation in K-pop

In a historic moment for the K-pop industry, Bain, a member of the boy band Just B, courageously came out as part of the LGBTQ+ community during a concert in Los Angeles on April 24, 2025. This announcement, celebrated with overwhelming support from fans and bandmates, marks a significant step towards greater diversity and acceptance in the K-pop world.

Bain, whose real name is Song Byeong-hee, is a 23-year-old artist who has been a part of Just B since its formation in 2021. The group, known for its dynamic performances and catchy tunes, has released five EPs and numerous singles, gaining a substantial fan base both in South Korea and internationally.

During a solo performance at the Los Angeles concert, Bain took a moment to address the audience, saying, "To anyone out there who's part of the LGBT community, or still figuring it out - this is for you guys. You are seen, you are loved, and you were born this way." His words resonated deeply with the crowd, who responded with loud cheers and applause.

Bain's reference to Lady Gaga as "my queen" while performing 'Born This Way' further underscored his message of self-acceptance and love. This bold move is particularly noteworthy in an industry known for its strict control over artists' personal lives and public personas.

Siwoo, a fellow member of Just B, expressed his support and admiration for Bain, stating, "I know how hard it was for him, and that made me want to cry more." Such sentiments reflect the positive shift in attitudes towards LGBTQ+ individuals within the K-pop community.

Despite the fact that South Korean laws do not ban homosexuality, coming out remains a rare and often challenging decision for many in the entertainment sector. Bain joins a small but growing number of K-pop artists who have publicly embraced their LGBTQ+ identity, paving the way for others in the industry.

The significance of Bain's announcement extends beyond personal revelation. It highlights a broader cultural shift towards inclusivity and acceptance, both within the K-pop industry and among its global fanbase.

Bain's courageous revelation is more than just a personal milestone; it is a beacon of hope and progress for the LGBTQ+ community in the K-pop industry. As fans and fellow artists rally around him, Bain's story serves as a reminder of the power of authenticity and the importance of supporting diversity in all its forms. With this landmark moment, Bain not only elevates his own voice but also contributes to a growing movement for change, inspiring countless others in the process.