Global girl group KATSEYE, co-produced by HYBE and Geffen Records, is making K-POP history with their debut song "Gnarly" topping the US Spotify debut chart.

"Gnarly" not only reached #1 on the US Spotify debut chart immediately after its release but also topped YouTube's trending videos in the US, drawing explosive reactions locally. This is an exceptional achievement even among K-POP girl groups, demonstrating the growing influence of K-POP in the American mainstream music market.

KATSEYE consists of members selected through global auditions conducted by HYBE and Geffen Records over two years. The members represent diverse nationalities and personalities, with global capabilities including fluency in both English and Korean. Their debut song "Gnarly," featuring powerful beats, addictive hooks, and dynamic performances, has received praise from local music fans and critics for "successfully implementing K-POP's localization strategy."

Major media outlets including Billboard and Variety have taken notice of KATSEYE's success. Billboard evaluated them as "a group opening a new era for K-POP," while local fans have been reacting on social media saying, "K-POP is creating another big wave in the US market."

KATSEYE has announced plans for active promotions, including appearances on US television shows and participation in major festivals. Their agency stated, "We plan to showcase various content and performances to meet the expectations of fans worldwide, including those in the US." KATSEYE's journey is expected to mark an important turning point in K-POP's global expansion.