📢 YG Entertainment’s “New Lisa” Chanya Goes Viral: A Deep Dive into Her Debut

# 📢 YG Entertainment’s “New Lisa” Chanya Goes Viral: A Deep Dive into Her Debut

 

## Lead

YG Entertainment’s latest revelation, 14-year-old Chanya from Thailand, has ignited fervent discussions within the K-pop community, earning the moniker “New Lisa.” Introduced as the second member of the upcoming girl group _YG NEXT MONSTER_, Chanya’s unveiling post amassed over 35,000 views on the Korean forum Pann within hours. With nearly three years of training, trilingual fluency, and a remarkable performance that moved YG’s CEO to tears, Chanya is poised to become a global sensation.

 

## Introduction and Background

 

In mid-June 2025, YG Entertainment announced the addition of Chanya, a young Thai trainee, to their highly anticipated girl group project _YG NEXT MONSTER_. At just 14 years old, Chanya represents the continuation of YG’s successful strategy of recruiting international talent, following the worldwide impact of BLACKPINK’s Lisa. Since joining YG’s rigorous trainee system 2 years and 8 months ago, she has honed her singing, dancing, and language skills—ultimately attracting the attention of both leadership and fans.

 

## Viral Reception on Korean Forums

 

Shortly after her introduction, a Pann post detailing Chanya’s profile—including her age, nationality, training period, and language proficiencies—went viral:

 

• Over 35,000 views within a few hours.

• Dozens of comments comparing her to Lisa and praising YG’s international approach.

• Discussion threads highlighting YG’s emphasis on YouTube metrics and overseas popularity.

 

Forum users wrote, “YG seems to be sticking with what worked in the past, referencing BLACKPINK’s Lisa, a Thai star who found massive global success,” and, “The way YG promotes their groups is all about YouTube subscriber counts and views—they push the whole ‘popular overseas’ angle.”

 

These reactions underscore fan excitement and speculation about Chanya’s potential role in replicating Lisa’s global success trajectory.

 

## Profile of Chanya

 

| Attribute                | Details                                           |

|--------------------------|---------------------------------------------------|

| Age                      | 14                                                |

| Nationality              | Thai                                              |

| Training Duration        | 2 years, 8 months                                 |

| Languages                | Thai, English, Korean                             |

| Group Project            | YG NEXT MONSTER                                   |

| Nickname from Fans       | “New Lisa”                                        |

 

Chanya’s rapid rise from trainee to viral sensation reflects both her individual talent and YG’s strategic positioning in the global K-pop market. Her multilingual abilities equip her to engage diverse audiences, while her extensive training suggests readiness for complex choreography and vocal performance.

 

## Industry Insider Reaction

 

The emotional response from YG Entertainment’s founder and executive producer, Yang Hyun-suk, offers valuable insight into Chanya’s standout qualities. During a recent month-end evaluation showcasing trainees, Yang Hyun-suk watched Chanya’s performance and confessed, “I almost cried.” This raw reaction, reported by both KBIZoom and Chosun Biz, illustrates the profound impact of Chanya’s talent on YG’s leadership:

 

• Source: KBIZoom Article on Chanya’s Introduction (https://kbizoom.com/chanya-yg-next-monster-second-member/)

• Source: Chosun Biz Article on Chanya’s Introduction (https://biz.chosun.com/en/en-entertainment/2025/06/16/QGKGCSXDVNDRPLFIXPFV55YTKI/)

 

By publicly sharing such an emotive remark, Yang Hyun-suk signaled confidence in Chanya’s potential to contribute significantly to YG’s next chapter. Industry analysts note that an executive producer’s genuine emotional reaction is rare and suggests exceptional promise in the talent showcased.

 

## Strategic Implications for YG Entertainment

 

### Building on BLACKPINK’s Success

Following BLACKPINK’s Lisa, who became a global ambassador for K-pop’s expansion into Southeast Asia and beyond, YG Entertainment appears to double down on international appeal. By recruiting Chanya:

 

• They reinforce the narrative of cross-cultural outreach.

• They capitalize on the built-in fanbase fascinated with Thai idols.

• They maintain momentum in global markets particularly strong in K-pop consumption.

 

### Focus on Digital Metrics

Pann forum discussions emphasize that YG’s promotional strategy heavily relies on YouTube views and subscriber counts to gauge and amplify overseas popularity. With Chanya’s unveiling video rapidly accumulating views, the label can leverage this digital buzz to secure brand partnerships, media appearances, and sponsorship deals in key regions.

 

### Long-Term Artist Development

Chanya’s nearly three years of training indicate YG’s commitment to thorough artist development. Compared to rapid “fast-track” debuts, this extended period suggests:

 

• Rigorous skill refinement—vocals, dance, stage presence.

• Language acquisition to facilitate international interviews, shows, and fan communications.

• Personality cultivation for marketability across diverse demographics.

 

## Market and Fanbase Reactions

 

### Fan Community Excitement

Across social media platforms and fan communities:

 

• Fans express high expectations for Chanya to demonstrate versatility akin to Lisa’s rap and dance prowess.

• Speculation abounds about the upcoming group’s concept, musical style, and potential debut timeline.

• International fans, particularly in Thailand, celebrate the representation of a young compatriot on a major K-pop stage.

 

### Market Response Predictions

Analysts predict:

 

• A surge in pre-debut content engagement—vlogs, trainee showcases, and reality show appearances.

• Increased media coverage in Southeast Asia, amplifying regional K-pop consumption.

• Potential crossover into global Western markets if YG follows a similar promotional blueprint as with BLACKPINK.

 

## Conclusion and Outlook

Chanya’s viral introduction as the “New Lisa” reflects YG Entertainment’s strategic pursuit of international talent and digital-focused promotion. Her exceptional performance, which moved YG’s CEO to tears, combined with her extensive training and multilingual capabilities, positions her as a promising cornerstone of _YG NEXT MONSTER_.

 

As discussions continue across fan forums and social media, the industry will watch closely how YG leverages Chanya’s debut to sustain its global momentum. If early indicators hold true, Chanya may very well follow in Lisa’s footsteps—becoming not only a key member of her generation but also a cultural ambassador for K-pop’s next era of global expansion.