BLACKPINKs Lisa and Maroon 5 Release Groundbreaking Collaboration 'Priceless'

LOS ANGELES/SEOUL, May 2, 2025 – Grammy-winning pop rock band Maroon 5 and global superstar Lisa of BLACKPINK have unveiled their highly anticipated collaboration single "Priceless," marking a significant milestone in cross-cultural music partnerships.

Released worldwide today across major streaming platforms, "Priceless" serves as the lead single from Maroon 5's forthcoming studio album, representing the band's first official collaboration with a K-pop artist throughout their two-decade career.

The track seamlessly blends Maroon 5's signature melodic sensibilities with Lisa's distinctive vocal color and rap prowess, creating what industry insiders are already describing as "a perfect harmony between Western pop-rock and K-pop sensibilities."

"We've been admirers of what's happening in the global music scene, and Lisa's artistry specifically caught our attention," said Adam Levine, Maroon 5's frontman, in a press statement. "This collaboration represents exactly where we want to take our sound—authentic to our roots but pushing into exciting new territory."

The collaboration comes at a strategic moment for both artists. Lisa recently made headlines with her solo performance at Coachella, cementing her position as one of K-pop's most influential international ambassadors. Meanwhile, Maroon 5 is preparing for their ninth studio album release, which the band has hinted will showcase musical evolution while honoring their established sound.

The music video for "Priceless," directed by acclaimed filmmaker Joseph Kahn, premiered simultaneously with the single's release, featuring elaborate set designs that complement the song's themes of priceless connections in an increasingly materialistic world.

Music critics are noting that this collaboration represents more than just another international single—it symbolizes the continued dissolution of barriers between Eastern and Western music markets that has accelerated in recent years.

Maroon 5 has announced plans for a world tour following their album release later this year, sparking speculation about potential guest appearances by Lisa during select performances.

Within hours of release, "Priceless" had already claimed top positions on multiple streaming charts across the Americas, Europe, and Asia, suggesting that this cross-cultural musical experiment has resonated with global audiences.